sample marketing plan - 5087 Words

Sample Marketing Plan Sample Marketing Plan: Sonic 3D+ SecurePhone Sonic, a fictional start-up company, is about to introduce a new multimedia, multifunctional smartphone with unique features. This fictional product is entering a U.S. market crowded with advanced smartphone offerings from Apple, Samsung, and other rivals. Yet significant profit potential exists for cutting-edge products that can deliver the specific benefits most valued by targeted segments, such as handset durability, security, 3D viewing, and long battery life. The following sample marketing plan shows how Sonic is preparing to launch its first product. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing†¦show more content†¦Ã¢â‚¬ ¢ Handset designed with large, durable touchscreen and distinctive, no-slip grip surface †¢ Large viewing area is user-friendly for games and entertainment; no-slip grip case prevents the handset from slipping out of the user’s hand. †¢ Drop-proof handset and scratch-proof glass screen, backed by 24-month warranty †¢ Drop-proof handset construction prevents damage and keeps phone looking good even under rugged conditions. Specially hardened glass is scratch-proof and stands up to use for years. The warranty reassures users that if a phone is severely scratched, dented, or broken, Sonic will provide a new replacement via overnight delivery within the 24-month period. Despite intense competition, our special features and our strengths provide an important edge and will differentiate Sonic’s products from those of our rivals (see the SWOT analysis). Moreover, as the following sections explain, the product’s launch will be based on favorable market trends; new technology; penetration pricing; selective distribution; extensive knowledge of our markets, customers, and competitors; and tight marketing control. Market Needs and Trends The Sonic 3D+ can meet a wide variety of needs in the consumer and business market. According to our proprietary research, the top three needs not currently being met in the smartphone marketplace are: 1. Security. Theft of smartphones is on the rise, in part because today’s handsets are more expensiveShow MoreRelatedSample Marketing Plan2772 Words   |  12 Pagesï » ¿SAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreSample Marketing Plan4587 Words   |  19 PagesAppendix C Sample Marketing Plan C1 APPENDIX C Sample Marketing Plan Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonalRead MoreSample Marketing Plan7635 Words   |  31 PagesPlan Outline * 1.0 Executive Summary * 2.0 Situation Analysis * 3.0 Marketing Strategy * 4.0 Marketing Mix * Pricing * Promotion * Advertising * Public Relations * Direct Marketing * Web Plan * Website Goals * Website Marketing Strategy * Development Requirements * Website Milestones * Implementation Schedule * Milestones * Funding Plan * Funding Strategy Read MoreMarketing Plan Sample3929 Words   |  16 PagesCompetition 6-7 2.4 Product 7 2.5 Keys to Success 7-8 2.6 Critical Issues 8 3.0 Marketing Strategy8-9 3.1 Mission 9 3.2 Marketing Objectives10 3.3 Financial Objectives 10 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11-13 3.7 Marketing Mix 13-14 3.8 Marketing Research 14 4.0 Controls 14-16 4.1 Implementation17 4.2 Marketing Organization17 4.3 Contingency Planning 17-18 5.0 Conclusions 18 1.0 Executive Summary SnapRead MoreSample of a Good Marketing Plan5685 Words   |  23 PagesThursday, 4th November 2010 ASSIGNMENT ------------------------------------------------- Marketing Plan BSBMKG514A Implement and Monitor Marketing activities BSBMKG507B Interpret market trends and Developments Compiled Produced By Bernadette Moawad, Marcus Hardy and Joel Dobbie. Contents Page 1 Executive summary page 3 2 Situation analysis page 4 3.1 Market summary page 4-5 3.2 Swot Analysis page 5 3.3 StrategiesRead MoreSample Marketing Plan on V Energy Drink2315 Words   |  10 PagesBusiness Course-Level 7B 13 MARKETING PLAN ON V ENERGY DRINK Assignment in Relationship Marketing EXECUTIVE SUMMARY Early next year, Frucor will introduce the number one energy drink in Australia which is the V energy Drink into New Zealand market. It is something particularly different in the cold drink market, with a distinct green bottle and can. It will serve as a contrast against other caffeinated cold drinks that are on the market. The main ingredient of the product is the ‘guarana’, whichRead MoreSample Marketing Plan on V Energy Drink2302 Words   |  10 PagesBusiness Course-Level 7B 13 MARKETING PLAN ON V ENERGY DRINK Assignment in Relationship Marketing EXECUTIVE SUMMARY Early next year, Frucor will introduce the number one energy drink in Australia which is the V energy Drink into New Zealand market. It is something particularly different in the cold drink market, with a distinct green bottle and can. It will serve as a contrast against other caffeinated cold drinks that are on the market. The main ingredient of the product is the ‘guarana’Read MoreMarketing and Additional Information1211 Words   |  5 Pages [Enter Business Name Here] Business Plan [Address] Telephone: [Phone Number] Contact: [Your Name] [Date] [Confidentiality Statement] Contents Introduction [Background] [Summary of financial needs] Executive Summary [Company information] [Market opportunity] Benefits to the Community Economic Development [Describe jobs created by the business] [How will purchases for the business help other local businesses?] [Any additional information] Community Development [How willRead MoreMarketing Plan: Phase 11621 Words   |  7 PagesMarketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011). Existing organizationRead MoreMarketing Plan For Organization / Alcor Petro Lab Essay1422 Words   |  6 Pages Marketing Plan for Organization/Alcor Petro lab Proposed by: Morris Crowder Submitted to: BUSN-319-10074 DeVry University September 24, 2016 INTRODUCTION The marketing planning is very essential for Alcor Petro lab to be successful in the local and global market. This involves an outline of the organization and their complete marketing efforts. Being that marketing in the RD petroleum world isn’t done by radio, TV nor newspaper it has to be very noticeable on all job search sites as

Femininity Depicted Throughout The Hebrew Bible - 2327 Words

According to the late great mongolian marauder Genghis Khan The greatest happiness is to scatter your enemy, to drive him before you,to see his cities reduced to ashes, to see those who love him shrouded in tears,and to gather into your bosom his wives and daughters. Genghis Khan, much like the Hebrew Bible during certain points, regards women as objects. However, to write the Hebrew Bible off as fully misogynistic would not do the ancient texts justice. From Genesis to Judges 2, the Hebrew Bible objectifies women, uses them as scapegoats, but during certain points rises them to the level of highly admired Prophets and warriors. This essay attempts to explore the various undertones of femininity depicted throughout the Hebrew Bible. The story of the Concubine of a Levite in Judges 19-20 may be one of the harshest examples of female objectification throughout the Bible. The story takes place during a period without a monarch. It begins with the Levite Husband leaving his home t o fetch his concubine who fled to her father s home in Gibeah. This story showcases the brutal rape of a nameless woman. The author of Judges 19-20 is a somewhat contested issue. Although rabbinic Sages believed that the book was written by the prophet Samuel, modern biblical scholars note that the work was not written by just one author. Many of these scholars believe that this was the work of Deuteronomistic redactors. However the positive expectations from the monarchy, the lack ofShow MoreRelatedFeminine Divine Traits : Buddhism And Christianity1737 Words   |  7 Pagesincarnation of divinity. This suggests that essentially God is more closely linked to masculinity rather than femininity, despite the fact that God is transcendence and goes beyond gender. The third party of the Christian Trinity – the Holy Spirit, has an interesting denotation. Often in Christian art, the Spirit is portrayed as a dove; in both the Old and New Testament, the Spirit is depicted as an e thereal existence such as fire, wind and breath. Instead of a strong connection with maleness, it relatesRead MoreEssay on Microcultures in Canada7105 Words   |  29 Pageslong-term friendships, therefore, keeping in contact with them is an important part of an intimate friendship. Lastly, understanding what the non-verbal expressions mean is an important aspect in order to communicate with them effectively. How they are depicted in popular culture Despite the considerable size of the sub-culture within Canada, Vietnamese-Canadians are often associated and grouped with other Asiatic countries. While each ethnicity within Asia has distinct traits and traditions, the variations

History of Kickboxing Martial Arts Essay Example For Students

History of Kickboxing Martial Arts Essay Fighting Is Art Since the dawn of time, man has had to fight for one reason or another. There has been war using weapons, sword fights between individuals, and then there are modern day vary battled out in the cage. Kickboxing has had many uses in the past, but it is one of the most popular Sports in todays culture. It is a very useful skill to learn. There is no mistake that martial arts are dangerous, but if properly taught, a perfectly disciplined warrior Will be a result. Warrior may not have the same meaning as it used to, but fighters are as close too warrior as possible in modern time. Trained fighters are always toughened mentally and physically to a near superhuman extent. Bones are hardened, muscles are developed, and a tough heart and mind is required to undergo such training. There is no such thing as a trained fighter without Heart. Kickboxing is one of the most popular sports in the world and has been for many years. Kickboxing dates back nearly two-thousand years ago in Asian countries; each style has its own history and application, but they were all developed in their relative motive to express ones self, and culture. Styles of kickboxing have been used on actual battlefields. The training was used to replace weapons, and transform their own body into an actual deadly trained and unstoppable weapon in almost any kind of battle in Asia. Kickboxing is likely the most difficult sport to excel in because of the rigorous training and motivation that it requires to be a professional fighter. Overall, kickboxing has a rich history and many uses in the past, and can teach an immense amount of information. More than two-thousand years ago, kickboxing started in Asia. The very first forms of kickboxing in existence were May Thai and early forms of karate, gung if, and ate swoon do fighting styles. All f these fighting styles were integrating swift and crushing NC. moments using the hands and feet, and in certain fighting styles, elbows and knees. These fighting styles were used for multiple purposes. Some ever used as self-defense, like the monks in Asian monasteries that were frequently attacked by plunderers and enemies: or for use in war like May Thai in major battles to pummel their enemies With the hardest bones in their body. The history Of the most dangerous, and applicable martial art. May Thai, is an important part of Thailand where it was first created. Much of the history of May Thai was lost in braises and documents of Thailand were ransacked, and burned down by the Burmese people (History of May Thai and May Thai Training. ). Even though they were burned, many books and documents remain about the history, invention, and integration of May Thai in sport, and military. May Thai translates roughly to aha Art of Eight Limbs which uses the limbs to replace weapons of war (History of May Thai and May Thai Training). The first Thai army was created in 1238 near a city called Succotash. There were many wars and battles in the area caused by conflicts with neighboring kingdoms and alleges, They were referred to as the Siamese army and they were instructed in hand-to-hand combat and how to use blunt and blade weapons (History of May Thai and May Thai Training), The use of the body as a weapon evolved into modern day May Thai fighting. The old rulers of Thailand were great enthusiasts of the fighting, and that is why May Thai has advanced. Kings would set up sanctioned matches between the best May Thai kick boxers. This is where the ring was introduced (History of May Thai and May Thai Training). The ring was created by laying a rope on the ground in shape of circle or a square for the fighters to Stay in While they fought. The fighters used hemp rope to wrap their hands and provide a good brace for the wrists and ankles; these were also used to prevent joint injury. Old May Thai fights were fought with no time limits or weight limits which resulted almost always in a brutal knockout. Even one of the kings of Thailand participated in May Thai. King Approach USA would disguise himself as a commoner and fight in village events. He was forced to disguise himself because everyone in Thailand respected their king so much, that no person would participate in fighting him. Another type of kickboxing with an opulent history is Teakwood; this form is a fighting style almost strictly dependent on using the legs to strike your opponent in spinning and jumping motions. This style evolved from other martial arts styles that dated back to SO B,C; evidence of this was found on cave walls in the tort of paintings (General Teakwood Information History). Teakwood basically evolved from a military fighting method and popular sport called So Back Do. So Back Do was used by athletes and militants in combat and training during the Sorry Dynasty. Back then, the sport of kick boxing was for the lower lass or poor men (General Teakwood Information History. ). Teakwood practiced today is an evolution of many oriental martial arts, and fighting styles that ever used long ago, but with a more modern spin to it. Most teakwood instructors incorporate their own techniques in their teachings, Which is not uncommon in fight training. Coaches have been revolutionized martial arts fighting styles ever since the worlds first intelligent skirmish. The Missouri Compromise EssayA powerful kick or punch to any bone in the body could cause a break. Kicks from martial arts fighter has been registered at over one thousand pounds per square inch. That is enough to break a maple wood baseball bat. That is easily enough to break or fracture a human bone in just one swift motion. Bones as hard as the orbital bone in the head have been crushed under the force of a swift martial arts kick. Bones take a long time to repair and most of the time requires surgery on the appendage, There are permanent injuries in martial arts as well. Injuries like the glass chin and also injuries that cause severe brain damage have a large probability in the fight game. There re professional boxers who have been diagnosed as learning impaired after a long career of suffering a constant beating to the body. The average human can become conditioned for these types tot injuries, but it can and will take a toll on the body after time; but those are risks that are commonly taken, even if the fighter is educated about the injuries. A fighters not simply quit because of the risk; the martial artist will simply take it. All fighters are passionate about the sport, and feel in their heart that they were born for the sport. It simply cannot be changed. Risks for martial arts are not just physical; there are saws or situations in a court case verge the training may be used against the martial artist. If a fighter is registered With a fight association, he may also be registering his hands as a weapon, and even under unjust conditions, the fighter might be prosecuted for aggravated assault With a deadly weapon (American Law And The Trained Fighter). Even if laws are not specific in a certain state, fight training may be used against one in a court Of law and this includes if the hands are not registered as a weapon. Most U. S states vary in these laws. But they all have a similar state of mind. Trained fighters are dangerous to another untrained combatant. Even with street fighting experience. There is no substitute for training inside a legitimate kickboxing or mixed martial arts gym. If struck first, the fighter can still be charged with deadly force with use of a weapon, even if it is not their fault that the fight happened in the first place. Contrary to common thought, fighting is not just brutal savages fighting it out in the cage, Fighting is as much of an art as music or choreography. There is more time and practice required in martial arts than any other sport or art in the world, This art expresses what lies within the heart tot a human being more than any other art in existence. When fighting, a person has no problems outside of the ring, Some would say that this is true mental serenity. No struggle is to go on inside the mind of the fighter at this time, They may be in a struggle physically, but the brain is ultimately distracted and ultimately at peace. Not only is it art in the eyes of the fighter, but in the eyes of others, tom The martial arts technique can be so accurate and technical that it inspires an audience; like the Mona Lisa inspires most painters from the olden days to modern times Each strike is fighters individual style; each kick is like the stroke of a paintbrush used to create a masterpiece which is the result of the fight. Eights are nothing more but two artists competing in a bout for whom can create the best work of art and captivate their supporters. These creations mold the person for everyday life; these creations make a work of art out of the fighters very being. There is no better character than What is in a fighter. Men and women that participate in this have an ultimate resolve; they know what their meaning in life truly is. They can feel it in not just their mind but in their heart. In general, kickboxing has had many uses in the past, but it is one of the most popular sports in todays culture and it is a very useful skill to learn. Learning kickboxing can teach even grown men discipline and respect. Martial arts have such a rich history and origins that date back nearly two. Thousand years ago: and the tradition is not in danger of dying any time soon. There are so many types of kickboxing, like May Thai, Teakwood, Karate, and of course American kickboxing. All of the kickboxing martial arts have come a long way since their creation, Each one of them has evolved to fit the style of modern day fighters. There are many ways to go about the preparation and practice of martial arts and there are many ways to train. Although there are risks, they are widely accepted and no fighter will simply quit because of the risk of injury or any other reason. A fighter will never quit, even if they feel the law is not on their side. The martial arts listed above teach a whole level of enlightenment to the fighters and practitioners. Fighting has changed lives, and it will continue to change lives until the end of time. Kickboxing is a way of life, and a career; it can be used as a way of expression or o paint a picture for the spectators.